The popular communications app Truecaller, that helps in recognizing unknown numbers and callers. It is telling some peoples a notification saying that they have limited caller identifications left. The app company has described the purpose behind this on its support page. It saying that the this is because they are driving their peoples towards a subscription-based ideal.
The post reads, “As Truecaller is committed to creating your communication as useful and secure as possible. We need to look at means to continue giving our service to our users. We want to ask the users who derive the maximum benefit from our services to consider upgrading to a Pro subscription”. Elaborating more on the move, Truecaller said, “This subscription provides you an ad-free activity. And also permits you to send contact requests to users you search by name helping you join with friends.
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We don’t take any change to our subscription or pricing model lightly, and we never take you for granted. Our aim is to stay developing the app for the long-term, investing in our core products. To make them more powerful and intuitive while also delivering often-requested new features.” A blog publish they reached out to the company, and according to a company person, “This movement is just for heavy peoples of the app. It will not affect the number of names you can look up. And your Caller ID service will continue to be free.”
For those uncertain, the company proposes additional services in the Professional “Pro” mode such as ad-free activity and thirty contact requests a month to ask for numbers. When searching for names at 0.45 US Dollar for a monthly subscription and 4.04 US Dollar for a yearly subscription. Only last month, it was published that the app has hundred million daily active peoples(DAUs) worldwide up from hundred million monthly active peoples(MAUs). At this point, it unknown how many peoples of this count, does the company classifies as “heavy users.”